Plan a local DOOH marketing campaign for your small business with relevant screen locations, clear creative and a manageable budget. Read it all here, or get the eBook by email.
Digital out-of-home has been democratized: the screens once reserved for big-brand budgets are now bookable by any small business, in minutes.
DOOH media is everywhere your customers go — malls, grocery stores, gas stations, gyms, transit, street furniture, office buildings. Screens sit precisely where audiences congregate, which makes them natural targeting tools: a sports shop on gym screens, a salon brand near pharmacies and nail clinics.
Adoption tells the story: 74% of advertisers now use DOOH in their marketing mix and 8 in 10 omni-digital decision-makers plan to recommend it in the next 12 months (DPAA).
Programmatic DOOH lets you plan, buy and manage campaigns from one dashboard: set budget, audience, time-of-day, even weather conditions; hand-pick screens; the platform bids automatically and your ad plays when conditions are met. Like online advertising's cookies — but powered by anonymized location data that maps where your customers actually spend time.
Real-world triggers are mainstream now: 72% of pDOOH users have triggered creative off location data, 60% off contextual information, with time-of-day, weather, news and sports close behind.
Large format — digital billboards cast the net wide for awareness, directions ('Follow the Arches') and urgency offers ('deal ends tomorrow'). Street furniture and place-based — the majority of DOOH inventory lives at eye level, in contexts with long dwell times: supermarket aisles (Degree's #KEEPMOVING spoke to checkout queues), bars and restaurants (Blue Moon influenced drinkers at the point of pour), elevators with truly captive audiences. Match the format to the job: billboards for reach, place-based for the moment of decision.
The Moments of Truth neuroscience study quantified what good SMB marketers feel instinctively: the right moment lifts brain response +12%; dynamic, relevant content +18%; and the combination — right content, right place, right moment — +32%, translating to +17% ad recall and +16% sales uplift. A bakery advertising fresh bread at 7am near the station isn't a nice idea; it's measurably better advertising.
The Neuron was built to give SMBs exactly this: self-serve setup in minutes, point-of-interest targeting, cherry-picked screens, flexible budgets and robust reporting. Your first campaign can be live today.
Whatever you're comfortable testing — programmatic DOOH has no minimum commitments, so many SMBs start with a small local flight, learn from the reporting, and scale what works.
The ones inside your customers' routines: screens near your location, along local commuter routes, and in venues your audience visits — the platform's data shows you exactly which those are.
Yes — self-serve platforms like The Neuron are designed for owners: campaign setup takes minutes, and dashboards make optimization straightforward.
Impressions and screen-level delivery immediately; within the flight, lifts in store visits, searches and sales — especially when creative matches moment and place, which studies show adds double-digit effectiveness.
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