Use digital out-of-home (DOOH) advertising to promote your restaurant near potential diners, with location, timing and creative in mind. Read it all here, or get the eBook by email.
85% of diners decide what and where to eat the same day — often minutes before. Restaurant marketing wins or loses at street level.
Americans eat out nearly six times a week, and quick-service customers often choose a restaurant within five minutes of visiting. That makes proximity media decisive: The Harris Poll found local-restaurant ads the most memorable out-of-home category of all, and 7 in 10 fast-food consumers noticed an OOH ad in the past month — while nearly half say they actively avoid TV commercials.
Quick-service marketers have noticed: DOOH is their fastest-growing ad investment, with 63% expecting it to drive more restaurant visits.
Programmatic DOOH automates buying and adds the context restaurants live by: time of day, weather, location. Set conditions — breakfast creative until 10:30, comfort food when the temperature drops, salads in a heatwave — and the platform finds screens where your hungry audience actually is, bidding automatically.
Six creatives, each matched to its daypart, produced sales uplifts of 33-67% across test restaurants. Same screens, smarter timing.
Match creative to the clock — mealtime-specific menus outperform generic brand ads. React to weather — Papa Johns' lunch campaign tailored playouts to each screen's local forecast by ZIP code. Give directions — McDonald's 'Follow the Arches' and Burger King's '350m away, don't go hangry' both monetize the same insight: proximity plus directions converts; most consumers who visit after a directions ad make a purchase. Go social — Wendy's Times Square breakfast battle put customer tweets on the big screen and won 10,000 new followers plus a measurable lift in morning visits.
The Neuron connects restaurants to screens along every route to your door, with time, weather and location triggers, GDPR-compliant data feeds and real-time analytics. Ready-made restaurant templates in the free Design Studio mean tonight's special can be on screens by lunchtime.
Proximity plus directions: screens within minutes of your door, telling hungry people exactly how close you are — the majority who visit after seeing a directions ad make a purchase.
Yes — daypart triggers switch creative from breakfast to lunch to dinner automatically, and campaigns matched to mealtimes have driven 30-60%+ sales uplifts.
Strongly — weather shapes appetite, so comfort food on cold days and light menus in heat measurably outperform static messaging.
No — programmatic buying lets a single-location restaurant run screens within its delivery radius on a local budget, paying CPM only when its conditions are met.
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