How media owners, agencies and entrepreneurs launch a fully branded programmatic DOOH platform in weeks — with The Neuron running the engine behind it. Read it all here, or get the eBook by email.
Digital out-of-home is growing faster than almost any other channel — but its buyer base has barely been scratched.
Global DOOH market, growing at a CAGR of 11.6% — while DOOH already reaches 80% of consumers weekly and 90% monthly.
Data sources: Contrive Datum Insights; Nielsen / OAAA.
of the world’s advertisers are small businesses — and most have never bought DOOH, because it felt too complex, too manual, too enterprise
Self-serve platforms removed the friction. When a local business can plan, pay for and launch a screen campaign in minutes — the way they buy social ads — they do. The demand was always there; the storefront wasn’t.
Every hotel, restaurant, clinic, gym, dealership and real-estate agent in your market is a potential screen advertiser. They won’t call a sales team — but they will use a simple website that shows them screens near their business and lets them book in minutes. The question is whose brand is on that website. It can be yours. And unlike one-off enterprise deals, SMB demand is continuous — hundreds of small, recurring campaigns that stack into a steady, compounding revenue line, running around the clock without a salesperson.
A complete programmatic DOOH platform — planning, booking, payment, creative upload, delivery and reporting — running under your brand, on your domain, at your prices.
The self-serve storefront in action: advertisers explore live screens on a map, check availability and book — under your brand.
Open your screens to a market you’ve never reached. Today your inventory sells through sales teams and programmatic resellers. A branded self-serve storefront adds a third channel: the thousands of local businesses around every one of your screens. Result — higher fill rates, direct advertiser relationships, and revenue that compounds instead of resetting every quarter.
Stop reselling someone else’s platform. Run a branded DOOH offering with full control: your client data, your reporting, your pricing — on The Neuron’s global inventory network, so you can offer worldwide screens without owning any. A new service line that’s entirely yours.
Converge and extend. If your buyers already run CTV, social or omnichannel campaigns through your stack, programmatic DOOH lets them take those campaigns into the real world — powered by The Neuron’s global inventory network, without you building an out-of-home stack or signing a single screen deal.
You set the prices. You keep the margin. The platform automates the sale.
You define advertiser pricing above your inventory cost. The spread is yours, on every campaign, automatically — no negotiation, no rate cards, no invoicing chase.
For publishers, every unsold loop is revenue at zero marginal cost. SMB demand is always-on, so it fills the gaps your enterprise sales leave — nights, shoulder seasons, secondary screens.
A local advertiser who sees footfall come through the door books again next month. One-off sales become subscriptions in behaviour, if not in name — and your revenue line stops being lumpy.
Four reasons partners choose The Neuron: the platform, the experience, the network, and the after-service.
You get the same engine that powers The Neuron’s own global platform — planning, programmatic buying, payments, creative management, delivery and real-time measurement, proven in production every day. Not a stripped-down “partner edition”: the full product, wearing your brand.
We run this business ourselves — selling DOOH to agencies, brands and SMBs across markets worldwide. Every lesson from operating our own self-serve storefront — pricing, onboarding, creative specs, what makes a small advertiser come back — is built into the platform you launch.
Matched to who you are. Publishers: your storefront sells your screens — your inventory is the product, and it stays that way. Agencies & tech platforms: no screens of your own? Launch on The Neuron’s global supply network of publishers and SSP integrations from day one.
Partnership doesn’t end at launch. Ongoing technical support and platform development on our side — and a dedicated CX & AdOps team working your account on a regular cadence: scheduled check-ins, tracked issues, onboarding and training.
| The Neuron provides | You bring |
|---|---|
| The full platform — planning, booking, payments, creative management, delivery, reporting | Your brand: logo, domain, look and feel |
| Configuration and launch — branded, connected and live in weeks | Your inventory (publishers) or your buyer relationships (agencies & platforms) |
| Programmatic engine: targeting, dayparting, pacing, floor-price enforcement | Your pricing and margin strategy |
| Supply to match your model — your own inventory connected (publishers), or The Neuron’s global SSP & publisher network (agencies & tech platforms) | Local market knowledge and advertiser marketing |
| Ongoing platform development, uptime, technical support — plus a dedicated CX team with scheduled partner check-ins | First-line relationship with your advertisers |
The division is deliberate: everything that’s undifferentiated heavy lifting sits with The Neuron; everything that builds your brand equity and your customer relationships stays with you.
Your logo, your domain, your pricing and margins — The Neuron configures the platform and connects your inventory. You review a working, branded environment before anything goes public.
SMBs discover, plan and book your screens themselves. The sale runs automatically, around the clock — payment, creative approval and delivery included.
Higher fill rates and repeat buyers turn one-off sales into a steady, compounding revenue line — visible in your own reporting, under your own brand.
| KPI | Why it matters |
|---|---|
| Fill rate | The core publisher metric — how much previously unsold inventory the storefront is monetising. |
| Self-serve revenue | Your new revenue line, tracked separately from enterprise sales so you can see it compound. |
| Active advertisers | Breadth of demand — hundreds of small advertisers beat a handful of large ones for stability. |
| Repeat booking rate | The compounding signal: advertisers who rebook are telling you the channel works for them. |
| Average campaign value | Grows as advertisers gain confidence — a healthy platform sees it rise quarter on quarter. |
| Time-to-live | How fast a new advertiser gets from signup to a running campaign — friction shows up here first. |
Your branded dashboard reports all of this in real time — and because the data is yours, it feeds your own commercial decisions, not someone else’s.
Will advertisers know The Neuron is behind it?
No. The platform runs on your domain with your brand end to end. The Neuron operates invisibly as the technology layer.
Do we need technical staff to run it?
No. Configuration, hosting, uptime and platform development sit with The Neuron. Your team manages pricing, inventory decisions and advertiser relationships — commercial work, not engineering.
Does self-serve cannibalise our direct sales?
It targets a different buyer. Enterprise advertisers still buy through your sales team; self-serve captures the long tail that would never have called you. Floor prices ensure the storefront never undercuts your direct business.
Whose inventory does the platform sell?
Yours, if you’re a publisher — the storefront exists to monetise your screens, and it stays that way. For agencies and tech platforms without their own screens, the platform runs on The Neuron’s global supply network of publishers and SSP integrations from day one.
What support do we get after launch?
Both layers. Technical: platform development, uptime and integration support stay with The Neuron permanently. Commercial: a named CX owner runs your account on a regular check-in cadence, with every issue tracked to an owner and a deadline.
How fast is launch, really?
Weeks, not years. Branding, configuration and inventory connection are measured in weeks; the pace is usually set by how quickly brand assets and pricing decisions arrive on your side.
A fraction of building one: The Neuron's white-label model replaces multi-year development budgets with a partnership — you launch under your brand in weeks, on commercial terms built around recurring revenue.
No — The Neuron provides and operates the platform, inventory connections and data infrastructure; you bring your brand, market knowledge and client relationships.
Media owners wanting to sell their inventory programmatically, agencies productizing DOOH for clients, and entrepreneurs entering ad-tech with an established platform behind them.
Weeks, not years — branding, configuration and onboarding typically complete within a launch cycle, with The Neuron's team alongside yours throughout.
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