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What is DOOH advertising and why it is a game-changer

Why this growing channel is essential for your campaigns

As attention spans drop, marketing needs to engage consumers quickly. Discover why digital displays are experiencing huge growth.

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Discover:

  • What Digital Out of Home (DOOH) advertising is and the different approaches
  • How it compares to more traditional Out of Home (OOH) advertising
  • How you can benefit from including DOOH in your promotions with instant results

The rise of DOOH advertising

Why you should be making your OOH digital

Digital Out of Home advertising made up around 28% of all OOH ads in 2019 and was the main driver of growth in OOH advertising globally that year. DOOH ads are expected to account for some 38.3% of the OOH market by 2023.

It’s thought that over 46% of Americans will use a search engine to find follow up information after viewing an Out of Home ad. Research by Statista predicts that, despite COVID-19, the OOH market will grow by 11.4% in 2022

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Plan Your Campaign

Streamline your buying process and manage all your DOOH campaigns on one single, state-of-the-art platform.

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Target Your Audience

Customize your criteria and leverage data-driven decisions for optimal targeting and higher ROI within set budgets.

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Execute with Ease

Upload dynamic artwork/creatives, and execute campaigns in just minutes with a few clicks.

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Advice from the Experts

Get Dima's Expertise to Help Drive Your DOOH

One of the leading experts in Programmatic Digital out of Home today, Dima Nammari guides you through the dos and don'ts to supercharge your campaigns.

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Anne-Laure Greco
Marketing Manager

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Anne-Laure Greco
Marketing Manager

“Our holiday launch campaign, showcasing our fine selection of Swiss chocolate was a success - we ran a programmatic tactical campaign during high-traffic hours, delivered right to our target audience on select screens around our stores thanks to The Neuron's Point of Interest (POI) and audience / traffic management tools. As a result, we managed to significantly increase our exposure in comparison to the same period last year for Laderach, ensuring maximum visibility across the board.”

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Get the Guide to understand why DOOH is a game-changer

Get the Guide to understand why DOOH is a game-changer