Digital out-of-home (DOOH) advertising for small businesses — local targeting, budgets and your first campaign. Read it all here, or get the eBook by email.
If your Google and social ads aren't moving the numbers you care about, the problem may not be your creative — it may be the channel.
Online advertising fights banner blindness (fewer than 14% of users say they notice online ads), sub-0.1% click-through rates, and ad blockers used by roughly 4 in 10 internet users. For an SMB, that's a lot of budget leaking away.
Digital out-of-home flips the equation: your brand on real screens in the real world — billboards, transit, retail, place-based — unskippable and welcomed rather than resented.
Nielsen/OAAA research shows DOOH reaches 80% of Americans 16+ every week, and nearly two-thirds of viewers take a measurable action after seeing a DOOH ad.
of digital billboard viewers took action after seeing an ad
visited a business immediately after a directions ad
of those visitors made a purchase
The same pattern holds across place-based and street-level screens: roughly half of viewers notice them most of the time, and majorities act — visiting stores, scanning codes, searching brands.
Programmatic DOOH automates buying and adds targeting built on anonymized location data — where your customers go, when, and which screens sit inside those routines. Set budget, duration, audience and conditions; the platform bids and delivers automatically.
The triggers are the fun part: Campbell's ran soup ads only below a set temperature; Flonase bought screens when pollen counts spiked. A café can pour hot coffee onto screens on cold mornings and iced drinks in a heatwave — automatically.
The Neuron's platform was designed for owners, not trading desks: fully self-serve setup in minutes, point-of-interest targeting to pick your regions and screens, flexible budgets from test-size upward, and reporting that shows exactly what worked. Plan, Access, Target, Execute, Optimize — the five steps live in one dashboard, and your first campaign can be live today.
Yes — programmatic buying has no minimum commitment: you set the budget, pay CPM only when your conditions are met, and can start with a small test flight.
It's complementary — but unlike online ads, DOOH can't be blocked or scrolled past, and it reaches 80% of people weekly in moments when they're receptive rather than interrupted.
Anonymized, aggregated mobile location patterns — enough to know where audiences concentrate and when, with no personal data involved.
Minutes — pick screens, set budget and conditions, upload creative (or build it in the free Design Studio), and go live the same day.
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